What is design thinking? The secret to digital success

What is design thinking?
Design thinking is emerging as a major ingredient for digital transformation success. But what exactly is design thinking, and how are leading CIOs harnessing its power to enhance business value?Design thinking practitioners…

What is design thinking?

Design thinking is emerging as a major ingredient for digital transformation success. But what exactly is design thinking, and how are leading CIOs harnessing its power to enhance business value?

Design thinking practitioners observe and analyze user behaviors to gain insights into their needs and wants, according to Gartner. Ideally, they can use this information to create digital products and services that help them acquire and retain customers.

This innovation philosophy is gaining sway among businesses, with CIOs leveraging design thinking as a key part of their IT and product development strategies.

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Anheuser-Busch taps single source for data analytics

Anheuser-Busch InBev, the $60 billion brewer of Budweiser, Corona and more than 500 beer brands, had a data problem when Harinder Singh joined the company as global director of data strategy and solution architecture in 2017.To read this article in ful…

Anheuser-Busch InBev, the $60 billion brewer of Budweiser, Corona and more than 500 beer brands, had a data problem when Harinder Singh joined the company as global director of data strategy and solution architecture in 2017.

To read this article in full, please click here

(Insider Story)