Artificial intelligence (AI) has come a long way since its inception. The rise in AI-powered marketing is taking the load off many marketers, and delegating to machines, allowing marketers to refocus their efforts onto marketing that matters and giving marketers more time to address any challenges that come their way.
As we have begun teaching machines how to understand humans, AI is learning and evolving, and with that, so are marketers’ abilities to develop highly insightful campaigns.
In today's digital market, consumers have developed high expectations for a more personalized experience. Marketers need to up their game, improve interactions and deliver on new needs and desires, or risk losing leads to the competition.