I know it is heady stuff for a self-described IT guy to quote Shakespeare, but I thought it was a nice change from the typical IT cliché of putting lipstick on a pig.
Let's say your company is rebranding. It may be a major change including a name change, or it may be a new corporate identity, or it may be a new set of corporate colors. Regardless of the scope of the rebranding effort, it is not just the Chief Marketing Officer's job to rebrand, IT has a role to play.
My post on Humpty Dumpty talked about making it easy for people to act the way you want them to act by making it easy and convenient for them to do so. In a rebranding effort, IT can help to streamline the changes that need to occur.