While many companies are well into their digital transformation journey, it’s been widely reported that relatively few organizations are truly thriving or succeeding. Consultancy Inc.Digital, for example, cites only 18% of organizations as digitally thriving and consultancy ClearPrism has found that “fewer than 12% of companies capture more than 85% of economic profit in any industry.”
Difficulties in execution aside, digital transformation is clearly an ongoing journey, not a destination, but how many organizations have a truly clear picture of where they want to go? What’s the end game for their transformation? Is it customer obsession, revenue growth, cost reduction, process improvement, greater competitive differentiation, accelerated innovation, increased market share, improved shareholder value, all of the above, or perhaps something more?